the Foundation

A 12 weeks journey for fashion and creative professionals ready to figure out what’s next

You've delivered. Season after season, collection after collection.

You've handled the late changes, the budget cuts, the buying meetings that undid everything. You've been reliable. You've been the person who gets things done.

And at some point, somewhere between one season ending and the next one starting, you began to wonder: “This doesn’t feel right anymore!”

The Foundation is a 12-week 1:1 coaching programme for people in fashion and creative industries who are ready to figure out what they want.
Not what looks good on paper. So that success, finally feels successful again.

How does a coaching journey look?

A woman smiling on a beach with ocean waves in the background, wearing an orange sweater.

“Jo is a truly exceptional coach. If anyone would like to dive more into what gives them joy, and explore how to embody it, look no further.
You have now found the right address .✨”

— R.v.D.

Your Journey summarized

“You may not think you need a Joy coach but honestly for me it has been life changing, future

building and I cannot recommend it enough.

Jo changed the way I think and feel and now I face the future with new hope knowing I have the skills to navigate what it may throw at me.”

— Ann Morgan

is this right for me?

100% you are in the right place if…

  • You still show up every day but something feels off

  • You've said "next season will be different" more times than you can count

  • You don't know whether to stay in fashion or leave, and you can't get a clear signal either way

  • You've tried the new job, the new city, maybe even a break. Something followed you.

  • You want to make changes but don't know where to start

  • You have too much on your plate and can't figure out how

  • You know "there must be more to life”

This isn't for you if…

  • You're looking for someone to hand you the answers

  • You want a career plan without the inner work that makes it stick

  • You're not ready to be honest about what's actually going on

ICF-certified career coach helping people in the fashion industry build fulfilling, sustainable careers.

Ready to Begin Your Journey?

I work with a small number of clients so I can give each person the attention they deserve to find their own path to a fulfilled career & life.

Because there is Just One You.

I am looking forward to meeting you!

“Dimples of Joy, that is what Jo awakens in you.

Because she sees you with her entire heart, points out your weaknesses and blockages in such gentle manners that you start liking and embracing your problems with immediate solutions, sometimes even on your own.”

— Freshta Farzam, CEO & Entrepreneur”

dimples of joy workshop

ICF-certified career coach helping people in the fashion industry build fulfilling, sustainable careers.

next WORKSHOP in the making!

We break down misconceptions about Joy.

We define Joy on a personal Level - because thats what it is - different for everyone!

We dive into the present and we create a moment of Joy through visualisations, breathwork and games.

And lastly, the biggest impact on understanding where you can create more Joy, is by understanding your core values.

And thats that we are gonna do together.

You are leaving this workshop feeling lighter, more optimistic about making a difference in your life and bringing Joy into it.

PREVIOUS WORKSHOP:

19th of July in Amsterdam - “Find out what truly matters to you!”

31ST of May in Cape Town - “Step into Joy with Jo & Jay”

previous “joy participants”

A wonderful warm & welcoming experience that I would highly recommend for anyone who wants to disconnect from the hustle and bustle of everyday life and connect with ones inner self, and to reflect on the body, the mind and the soul. Overall, a very joyful time.

— Jack K.

I recently attended the Dimples of Joy – Joy Workshop, and it was truly a beautiful and uplifting experience. The energy in the space was warm, genuine, and contagious. Through playful exercises, mindful moments, and authentic connection. Johanna held the space with so much care and presence, creating an environment where everyone felt safe to open up, express, and just be. It is often difficult to out words on emotions but through a simple card game Jo found a way for us to express, prioritize and share our cour values. Highly recommend this to anyone looking to reconnect with themselves, laugh, play, and remember the simple beauty of being human.

— Amadou T.

The workshop presented a myriad of opportunities to explore the personal experience of joy.

From light-hearted physical play to a more thoughtful personal reflection.
I thoroughly enjoyed engaging with others in developing my own- and their core values. Watching them explore and uncover these values sparked so much joy in me. It was so lovely to be able to share this with loved ones. My favourite part is that all these practices are so easy to take home and return to. It was a beautifully curated and cozy day- it left me feeling very warm.

— Estelle S.